A new IPSOS survey targetting media consumption in Kenya now reveals that Inooro TV is more popular than NTV.
The survey report released on May 4 paints Royal Media Services as the dominant company in Kenya’s media industry, with two of its TV stations topping the list.
The report also sought to paint a picture of how media consumption in Kenya has been changed by the COVID-19 pandemic.
The poll which put Citizen TV at number one with 61.5 percent of the respondents while Inooro TV and KTN Home tied at the number two spot with 11.5%.
Inooro TV, a vernacular station targetting Kikuyu speaking Kenyans displaced NTV from the top 3 positions.
The TV station’s recent success is highly attributed to its popular star TV show Kum Kum Baghya, an Asian soap opera translated into Kikuyu to suit the local population.
A similar survey conducted in September 2019 by GeoPoll placed Citizen TV at the top in television viewership ranking.
KTN Home and NTV were the second and third most popular stations in the September 2019 Geopoll survey, with average shares of 11.2% and 9.7% respectively.
The latest Ipsos report also ranked the most-watched TV shows in Kenya, with Citizen’s Maria ranking second after News.
Kum Kum Baghya was ranked third, attracting more female viewers than male.
The survey also reveals that people spend much time consuming media content during this COVID-19 season.